Evocutis plc, an AIM-listed leading dermatology company based in Wetherby, West Yorkshire approached Refractiv to create a modern website to reflect the company’s new branding and improve communications with customers and licencees.
A key requirement of the new site was to improve communication. Visitors to the previous website left quickly and web-generated enquiries were low. An integrated news and blog area, plus embedded social networking feeds and links, have therefore been introduced to improve the “stickiness” of the website.
A Downloads area showcases white papers produced by the company and enables current and potential investors to access financial reports. The website is controlled by our powerful and flexible content management system (CMS), allowing the Evocutis team to have complete editing control of the site.
“When we finalised our new company branding in August, we were looking for a web design company who could interpret our requirements and act quickly to build our new website in time for the official launch in October. Richard, Mark and the team worked closely with us to take our design off the drawing board and onto the Web in the space of just 7 weeks. There was much burning of the midnight oil for all of us on what is quite a complex website but we got there with days to spare. Sincere thanks to the Refractiv team for their patience. We now have a fully CMS-controlled site which is already bringing in results.”
Diane Brear, Office Manager