Leeds tech company Refractiv recently won a piece of business with iconic footwear brand, Airwair International, better know as Dr Martens, providing the IT team with the BetterCloud management platform for its Cloud applications.
Dr Martens has a two storey flagship store in Camden Town, with its very own gig space and is stuffed with one-off items of memorabilia from counter-culture legends; there is also a customisation bar for punters to create their very own pair of DMs. Just across Camden Market from the store, the London office is home to 250 staff, whilst Wollaston, a small village in Northamptonshire, is their UK manufacturing base and the place it all began back in 1901.
[blockquote author=”Nik Woollacott, IT Operations Manager at Dr Martens”]Previously we sourced these services through our US office but I’m delighted to bring the business home and work with an experienced Google Cloud Partner like Refractiv[/blockquote]Made like no other shoe on earth.



