Google Cloud partner Refractiv was recently represented in Dublin at a Google event. Attendees at the G Suite partner event boosted their social media skills with various presentations and workshops.

Sean Power, Business Development Manager at Refractiv, took to the stage where he joined the panel to discuss the use of social media to reach out to prospective G Suite users.

The session was hosted by Emma-Louise Leavey from the Google marketing team. During the session, the panel discussed the importance of having professional profiles on the social media sites which talk in a language your audience will understand. Also, the use of some of the advanced LinkedIn tools such as Sales Navigator and the benefits this brings marketing activities. The team also discussed the important measurement of the LinkedIn Social Selling Index (SSI) to monitor progress in this area.