The Google & Cloud Expo, recently hosted by Refractiv at the Birmingham Innovation Centre, was attended by a wide variety of business people and IT professionals.

The event showcased business solutions, technologies and capabilities designed specifically for businesses looking for new online solutions. There were presentations by Google as well as experts in online customer service and the science of successful Google Ads campaigns; ‘demo slams’ on various cloud products were also delivered by Refractiv partners.

John Sibley, Group IT Manager at Weston Homes, was a great hit with his knock out presentation on how Google Apps for Business is transforming business for Weston Homes. Attendees from all sectors were keen to hear how Google Apps works in the ‘real world’ and find out how Weston’s 220 users had handled the ups and downs of adopting new cloud technology.

Another presenter, Hayley Bakst, Channel Sales Manager at Backupify, attended the event from Boston USA and put minds at ease for businesses considering the cloud with their backup and security solutions. “There will always be the fear of moving to the cloud, but soon the question will be when? Not if. Events like this create great opportunities to demonstrate our powerful cloud-to-cloud backup solutions and services and ease some of the fear.”

The launch of the Birmingham Google Apps Meetup (BGAM) at the Expo also proved to be a great success. Steve Adams, Specialist Consultant at Refractiv and the host of the Meetup said “The Meetup worked really well and that wasn’t just down to the pizza and beer! It was great to see a group of people with an interest in Google Apps come together to bounce ideas off each other and share learning and experiences.

The next Meetup is scheduled for September and we’ll have a different Google partner on hand each time to share information. The idea is that people can learn new things, ask questions and network in a laid back ‘sales-free’ atmosphere which is a nice way to keep up to date with the latest cloud and Google technology.”

Based on the success of the Google & Cloud Expo in Birmingham, Refractiv is planning a similar event and Meetup in Leeds in October.

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