Google teams up with international research agency GfK to study cloud adoption among new SMBs.
New SMBs that take advantage of the cloud envision a brighter future. 70% of companies that use cloud services expect revenue to increase over the next 12 months, compared to 48% of businesses that don’t. Like the Deloitte study, these results point to a correlation between cloud adoption and fast growth.
Cloud services can help new SMBs build their brand. 72% of companies that adopted a custom email, like firstname.lastname@example.org, saw an increase in engagement and 74% saw an uplift in sales. Small businesses rely on the use of cloud services to get up and running quickly, and professional email addresses for domains are a common first step.
Getting a new business off the ground is always challenging, and building momentum in the early years can be even harder. Our latest research suggests that cloud services can help young companies build further engagement with customers, drive sales and set the business up for growth.
With our growth accelerating, we need to retain our sense of mission whilst the team expands. That means working together in total collaboration and being connected as a team which Google Apps enables. Our love of authentic, sustainable food and the people who make it will continue to drive us forwards to a world of better food and a healthier planet.
Story courtesy of Google Enterprise blog