Dr Martens


Leeds tech company Refractiv recently won a piece of business with iconic footwear brand, Airwair International, better know as Dr Martens, providing the IT team with the BetterCloud management platform for its Cloud applications.



Dr Martens has a two storey flagship store in Camden Town, with its very own gig space and is stuffed with one-off items of memorabilia from counter-culture legends; there is also a customisation bar for punters to create their very own pair of DMs. Just across Camden Market from the store, the London office is home to 250 staff, whilst Wollaston, a small village in Northamptonshire, is their UK manufacturing base and the place it all began back in 1901.

Previously we sourced these services through our US office but I’m delighted to bring the business home and work with an experienced Google Cloud Partner like Refractiv

Made like no other shoe on earth.