MDM Publishing


G Suite is a quantum leap for MDM PublishingMDM

A move to G Suite for Business has transformed sales processes and reduced IT headaches for MDM Publishing Limited.

The Challenge

MDM Publishing, a fire protection and firefighting magazine publisher based in Yeovil, Somerset was experiencing problems with an outdated Microsoft setup that had started to cause problems daily.

Workstations were hanging on a daily basis and the team seemed to spend more time fighting IT fires than working; also, the IT support contract in place was growing uncomfortably large.

On top of this the company needed a better way to manage customer and contact information than the existing Outlook Business Contact Manager, which was unfriendly and difficult to use.

The Solution

With the support of Refractiv, a leading UK Google Apps Authorised Reseller, MDM Publishing transitioned to G Suite for Business and Capsule, a cloud CRM system. Refractiv provided initial advice and guidance on the best strategy to move to “the cloud”, migrated legacy data with minimal disruption, and managed the transition from technical and change management perspectives.

MDM staff have been trained on both G Suite and Capsule and are now confidently using Gmail instead of Microsoft Outlook. Google Drive has introduced a welcome change to the way MDM manage company information. Documents are now stored in the cloud to be collaborated on and shared with customers – email attachments are a thing of the past. The sales and operational processes have been streamlined and the team have more time to sell.

The PCs that used to freeze almost daily are now running perfectly and the old IT support contract has been torn up, to be replaced by a much smaller one.

Moving away from our Microsoft Exchange server and its associated products required a quantum leap in IT understanding, but Refractiv were confident and assured in their advice and implementation both before, during and after. There can be no doubt that G Suite and Gmail make our sales force a more potent and effective group than we were before. Add to that a seamless migration of our contacts from BCM to Capsule and we are now far more streamlined and effective in dealing with our customers than we have ever been. Best of all, we now have no reliance on our server which was forever giving us headaches and costing a substantial sum in maintenance contracts and down time. If you want to move your business into the next generation of computing and effective business management, then give Refractiv a call and see just how cheap it is to reform your organisation and its IT department. You will be pleasantly surprised.


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