G Suite has broken traditional communication barriers, making Notonthehighstreet.com lives easier, enabling their teams to work better and more collaboratively.
- A culture of documentation: The product team diagrams their workflows in Docs and uses Sheets to keep track of the terms for new service providers. Within the software engineering team, engineers, testers and product managers can all store campaign-related updates in a single shared Sheet.
- Unified campaign assets: We develop marketing campaigns faster thanks to centralised Drive folders containing planning docs, briefs for creative agencies, pdfs, pictures and video assets. The settings in Drive allow us to easily share these assets internally and with our agencies.
- Cross-team customer service: Account managers and customer service reps use Sheets to track customer queries that need attention. If there’s a customer service or inventory issue, a representative can quickly flag it by entering a comment into a shared Sheet, and the account manager can call the seller to get more information.
- Mobility: Our account managers travel across the UK to maintain relationships with our thousands of sellers. While meeting with a client, an account manager can access a Google Sheet to pull up statistics about commercial sales, SEO ranking, and merchandising. Because Sheets is stored in the cloud and constantly updated, we know the data is fresh.
The success of the site depends on the quality of products, and we work closely with our sellers on an ongoing basis to support their needs, particularly when it comes to challenging areas such as product development and scaling to meet huge demand. For instance, we’ve worked with Wendy Harrison, founder of a personalised print company called Letterfest, since autumn 2008. The business began with Wendy operating out of her spare room, and now she employs 10 full-time staff and four freelancers. Letterfest brought in more than £1 million in transactions through our platform last year. Our priority is to continue to evolve the way we work. For this, Google Apps has broken traditional barriers, making our lives easier and enabling our teams to work better and more collaboratively.
Story courtesy of Google Enterprise blog