We’ve been in Dublin polishing up our AdWords and Analytics skills to build on our digital marketing expertise. Although there was a small amount of the inevitable Guinness drinking during our stay, the course proved to be both an intense and informative exercise and has certainly helped to consolidate our extensive Google product knowledge.

Today’s customer journeys are complex. But how do you know the right message to deliver at each point in that journey? How do you ensure investments are working and that you’re not wasting money and resources — or worse, alienating your customers? Check out 4 ways to measure what matters most.